Job Description

Bonita Springs is our Primary Office Location: Remote position with travel as needed, approximately 10%–20% at maximum.

We are searching for candidates in Florida and around the Miami & Palm Beach area, but are open to candidates throughout the Northeast and East Coast.

Director of Corporate Communications, Primary Responsibilities:

• Execute and manage day-to-day external communications initiatives aligned with the company’s corporate communications and PR strategy.
• Manage corporate social media channels, content calendars, publishing, monitoring, and brand presence across Management Companies where appropriate.
• Identify new digital and social communication opportunities to expand audience engagement and brand visibility.
• Conduct peer benchmarking and competitive analysis across senior living, healthcare, REITs, and adjacent industries.
• Monitor engagement analytics and provide recurring reporting and recommendations to leadership.
• Coordinate website content updates, including leadership announcements, operational updates, awards, press releases, branded programs, and community initiatives.
• Support company branding initiatives and ensure consistency across communications channels and materials.
• Coordinate production of videos, executive messaging, digital campaigns, photography, and branded collateral.
• Maintain communications assets, templates, approved messaging, and content libraries.

Internal Communications:

• Lead day-to-day internal communications across corporate departments and operational teams, including operational updates, announcements, employee communications, and corporate newsletters.
• Support communications tied to acquisitions, transitions, assimilations, launches, and operational initiatives.
• Serve as a communications partner for the Business Assimilation Team (BAT), supporting transition communications, stakeholder messaging, FAQs, and readiness materials.
• Support company initiatives, employee engagement campaigns, culture initiatives, awards, and recognition programs.
• Assist with executive communications, including talking points, scripts, presentations, FAQs, and employee messaging.
• Manage internal communications calendars, workflows, and company intranet content.
• Coordinate with departments to ensure timely dissemination of important organizational updates.
• Support employee communications during operational events, weather events, emergencies, and company-wide initiatives.

Crisis Communications & Reputation Management: 

• Draft holding statements, internal alerts, stakeholder messaging, FAQs, operational updates, and media response materials.
• Support crisis communications planning and rapid-response execution under the direction of senior communications leadership.
• Maintain crisis communications templates, distribution lists, escalation workflows, and response protocols.
• Monitor news, social media, and emerging issues that could impact company reputation or operations.
• Coordinate with Operations, Legal, HR, and leadership teams during active incidents or sensitive situations.

Media, Content & Reporting:

• Develop recurring executive summaries and media reports for leadership.
• Oversee daily media monitoring and track industry news, competitor activity, reputation issues, legislative developments, and emerging trends
• Track earned media, executive visibility, social engagement, digital performance, and communications KPIs.
• Develop and support communications materials including leadership communications, newsletters, social media content, website copy, talking points, FAQs, community updates, executive bios, corporate fact sheets, and crisis communications.
• Maintain editorial calendars and ensure messaging consistency, brand standards, proofreading, and quality control across communications.

Communications Operations & Leadership Support:

• Manage communications requests from corporate departments and operational teams.
• Develop communications workflows, approval processes, project tracking systems, standardized templates, and toolkits.
• Coordinate executive visibility opportunities, speaking logistics, award submissions, conference applications, and executive profiles.
• Support employee engagement, recognition, culture, company events, conferences, and internal campaigns.
• Analyze digital, SEO, AI-search, and content performance trends and provide recommendations to improve reach and engagement.
• Coordinate external vendors, including photographers, designers, videographers, printers, and freelance writers.
• Assist with communications vendor, subscription, platform, and budget tracking.

Qualifications:

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
• 7–10+ years of experience in corporate communications, public relations, healthcare communications, or a related field.
• Exceptional writing, editing, proofreading, and organizational skills.
• Strong experience managing corporate social media and digital communications platforms.
• Experience supporting executive and internal communications initiatives.
• Ability to manage multiple priorities and deadlines in a fast-paced, highly collaborative environment.
• Experience supporting crisis communications and reputation management preferred.
• Familiarity with healthcare, hospitality, senior living, REIT, or multi-site operating environments preferred.
• Experience with intranet platforms, CMS systems, social scheduling tools, and media monitoring platforms preferred.

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